Consistency in Vendors Means Consistency in Branding
Consistency is the secret ingredient in an award winning recipe for business marketing communications. Imagine a circus without its star performers – chaos! However, using the same vendors for your videos and marketing materials is like having a trusted troupe of...
AI and Your Business Marketing
Think of video as your arrow and AI as your aim. It helps get the right message to the right people at the right time. That’s critical. Artificial Intelligence is revolutionizing business operations, and video plays a pivotal role in this transformation. AI-powered...
Ask about the kids
It’s not just about getting the sale or boosting profits. Your customers are people, and you should take the time to get to know them
BE OUT THERE – 3 tips to keep your business front and center
When business is down, one of the first things to go is marketing. But that’s when you need it most of all. Customers need to know what you are doing to remain strong and ready to go back to work when it’s time. Stockholders need to know how you are...
You Shoot, We Edit
Now it’s more important than ever to communicate with your clients and employees. It’s probably also important to keep an eye on your bottom line since business may have dropped off. Spending money on communications may not be top of your list right now, but it is...
2020: A Year of Re-Invention
As business owners, we share a common task - how to re-invent ourselves in the new reality of 2020. The transition from what was then to what is now affects your customers, employees, vendors, and the public. For us, the mission remains the same - creating compelling...
YOU HAVE A STORY – Tell it.
Your on-line presence is critical. It’s how you engage with new customers and how you keep existing customers updated. The better your on-line customer experience is, the longer they will stay engaged with you. So what’s the best way to keep them engaged? Tell them a...
Green Screen
In our practice, we often need to shoot several interviews in a single day. The number can be as high as 7 to 8 people or more. If we had to change locations for each of those interviews, it would be impossible to get it all done in one day. Setup, shoot, breakdown,...
Color Correction versus Color Grading
It is easy to confuse color correction and color grading, but they are two completely different things. Here is a brief explanation of both and how they are used. COLOR CORRECTION Most projects are shot in various locations. Interviews are lit and shot in one place,...
Trade Show Video
SHOOTING INTERVIEWS AT A TRADE SHOW Trade shows are a great place to shoot interviews. There are large numbers of your clients, suppliers, prospects, and vendors in one place. So it makes good sense to try and get as many interviews with these people as possible for...