YOU HAVE A STORY – Tell it.

Your on-line presence is critical. It’s how you engage with new customers and how you keep existing customers updated. The better your on-line customer experience is, the longer they will stay engaged with you. So what’s the best way to keep them engaged? Tell them a...

Green Screen

In our practice, we often need to shoot several interviews in a single day. The number can be as high as 7 to 8 people or more. If we had to change locations for each of those interviews, it would be impossible to get it all done in one day. Setup, shoot, breakdown,...

C100 Camera

One of the most important tools in a video production toolbox is a good camera. There are many good choices to be made and each camera has it’s own set of advantages and disadvantages. The camera of choice for us is the Canon C100 Mark II. This digital cinema camera...

Color Correction versus Color Grading

It is easy to confuse color correction and color grading, but they are two completely different things. Here is a brief explanation of both and how they are used. COLOR CORRECTION Most projects are shot in various locations. Interviews are lit and shot in one place,...

Trade Show Video

SHOOTING INTERVIEWS AT A TRADE SHOW Trade shows are a great place to shoot interviews. There are large numbers of your clients, suppliers, prospects, and vendors in one place. So it makes good sense to try and get as many interviews with these people as possible for...