When business is down, one of the first things to go is marketing. But that’s when you need it most of all. Customers need to know what you are doing to remain strong and ready to go back to work when it’s time. Stockholders need to know how you are handling things. The public needs to know how you as a company are contributing in this time of crisis. Employees need encouragement that management has a plan. Here are three simple and inexpensive things you can do right now:
- Publish lots of update videos. Every month or so send out a video to let people know what’s happening with your company and what you’re doing to keep your business alive. We can shoot it for you, or you can shoot with your phone (we’ll give you hints on the best way to do it) and then you send us that footage and we’ll put the polish on it. Video is a critical element in building your SEO and persuades better than any other medium.
- Populate your blog weekly with useful information. Your clients need to be kept informed about your product or industry and how they can benefit. Send this content out through social media venues as well.
- Post positive stories on every social media platform out there. Then when someone searches for anything related to your industry, they find you…again and again. These postings can be about industry wins, positive employee stories, customer testimonials, business trends, or even pep talks to make people feel better about the chaos and uncertainty surrounding us all. New business prospects will see you as a thought leader in your industry and will more easily convert to a customer.
The most important thing – never stop building your brand, EVER!
David and Kathryn Seay are video producers in the Dallas Fort Worth area