It’s not just about getting the sale or boosting profits. Your customers are people, and you should take the time to get to know them. Do they have kids? Grandkids? If so, ask about them. What about their hobbies? What are they interested in? How do they spend their time? Find out, and then share stories about your kids or nieces and nephews. When you have this kind of interaction, a bond develops that makes doing business much more meaningful, as well as profitable.