It’s not just about getting the sale or boosting profits. Your customers are people, and you should take the time to get to know them. Do they have kids? Grandkids? If so, ask about them. What about their hobbies? What are they interested in? How do they spend...
When business is down, one of the first things to go is marketing. But that’s when you need it most of all. Customers need to know what you are doing to remain strong and ready to go back to work when it’s time. Stockholders need to know how you are...
Does your company have a story? I’ll bet it does. And a Corporate Documentary video is the way to tell it. Chances are you probably know some corporate stories already: Apple Computer started out in Steve Job’s garage on a strange homemade wooden contraption. Famous...
BRANDING. If we had one word to describe the most important thing in your business, that word would be branding. Branding is how you build loyalty and gain repeat customers, and it is critical for the success of any business. If someone says “Nike” to you, what comes...
Spring has sprung, and we love seeing all the new growth! So to help celebrate all this newness, we’ve got a brand new website to share! We hope you’ll take a few minutes to check it out. Special thanks to Creative Cat Media for their wonderful expertise! Happily...
Three Tips for Being Interviewed on Video I have to be interviewed on video??!!! I’m not good at that…. I hate that….it scares me to death!!!! OK, calm down, it’s not as bad as all that. We have coached hundreds people through their first time interviews for years and...
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