You Shoot, We Edit

You Shoot, We Edit

Now it’s more important than ever to communicate with your clients and employees. It’s probably also important to keep an eye on your bottom line since business may have dropped off. Spending money on communications may not be top of your list right now, but it is...

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2020: A Year of Re-Invention

2020: A Year of Re-Invention

As business owners, we share a common task - how to re-invent ourselves in the new reality of 2020.  The transition from what was then to what is now affects your customers, employees, vendors, and the public. For us, the mission remains the same - creating compelling...

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YOU HAVE A STORY – Tell it.

YOU HAVE A STORY – Tell it.

Your on-line presence is critical. It’s how you engage with new customers and how you keep existing customers updated. The better your on-line customer experience is, the longer they will stay engaged with you. So what’s the best way to keep them engaged? Tell them a...

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Green Screen

Green Screen

In our practice, we often need to shoot several interviews in a single day. The number can be as high as 7 to 8 people or more. If we had to change locations for each of those interviews, it would be impossible to get it all done in one day. Setup, shoot, breakdown,...

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C100 Camera

C100 Camera

One of the most important tools in a video production toolbox is a good camera. There are many good choices to be made and each camera has it’s own set of advantages and disadvantages. The camera of choice for us is the Canon C100 Mark II. This digital cinema camera...

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Color Correction versus Color Grading

Color Correction versus Color Grading

It is easy to confuse color correction and color grading, but they are two completely different things. Here is a brief explanation of both and how they are used. COLOR CORRECTION Most projects are shot in various locations. Interviews are lit and shot in one place,...

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Trade Show Video

Trade Show Video

SHOOTING INTERVIEWS AT A TRADE SHOW Trade shows are a great place to shoot interviews. There are large numbers of your clients, suppliers, prospects, and vendors in one place. So it makes good sense to try and get as many interviews with these people as possible for...

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The Corporate Documentary

The Corporate Documentary

Does your company have a story?  I’ll bet it does.  And a Corporate Documentary video is the way to tell it. Chances are you probably know some corporate stories already: Apple Computer started out in Steve Job’s garage on a strange homemade wooden contraption. Famous...

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Branding Your Business

Branding Your Business

BRANDING. If we had one word to describe the most important thing in your business, that word would be branding. Branding is how you build loyalty and gain repeat customers, and it is critical for the success of any business. If someone says “Nike” to you, what comes...

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The Importance of Live Event Videos

The Importance of Live Event Videos

Live event videos are a key element to the success of your conference.

You’ve spent so much time organizing the event – not to mention money on travel, hotels, food, and entertainment – so you should think seriously about spending a portion of your budget for one or two videos that will enhance the effectiveness of all that effort and expense.

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