Scripting

The video script is literally the road map of the project. A finished script has all the copy information, but it also organizes the visual cues. It gives you a clearly written description of what the final video will look like and what elements will be created to bring that script to life. The script can be interview driven, narrative driven, or a combination of both. Some may use actors to communicate your message while others may be written for visual content only.

Research is a key element of all scripts and for corporate videos much of that research comes from the client. We partner closely with you to help refine this information and decide together what is most relevant to the project.

We then organize all this information into a script that has a clear beginning, middle and an end. Music cues, animation, title keys, and supporting graphics are noted throughout the script to further illustrate your final video.